Do you think you need someone to do your Social Media Marketing? Before you decide you should ask yourself these Questions

WHY Should You Hire?

Has your social media marketing been down lately? It's definitely possible that you are spending too little time social sites. Never underestimate these sites, they potentially bring in lots of traffic. In fact, you can potentially get more traffic from it than the search engines, especially when it goes viral. The thing is, the more time you devout in social media -- granted that you do the right things -- the more people will be conscious about your products and your services. Say what you will, no matter how good your product may be, without advertising and marketing, it's not gonna get sold. So, how is your traffic coming from these sites? Almost Zero? Perhaps it's time you hire someone to do this for you.

WHEN Should You Hire?

Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence. As such, the “tipping point” for hiring staff for social media marketing may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle. In fact, according to some experts, you should consider hiring when you don’t have enough in-house talent with a background in digital strategy.

Still, be cautions, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.

“The right person to lead this initiative within a company must have a strong understanding of the business and its operations,” he says. “This includes the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.”

WHO Should You Hire?

What qualities should you look for when hiring a social media specialist to implement your social media strategy? Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.

Second, be wary of the so-called “experts.” Anyone who claims to be a social media expert should be treated with at least a little skepticism. This medium is simply evolving too quickly. If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.

These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.
I certainly have two personas online, the ‘Monster for Employers’ presence as well as my own online presence. Both voices, are authentically me. In other words, your social media officer should know how to speak genuinely and appropriately, in any online setting.

HOW Should You Measure Success?

While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.
Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?

Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)

Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.

The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. Social media isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.

How is your Social Media Presence fairing so far? I'd like to hear your them.

Why your Business Needs Social Media

Today, the business enterprises can never dismiss the impact of the online communities being the platform that help them gain commendable exposure and enhance their brand visibility. The online media has become a great way of reaching to the potential costumers in most efficient and cost effective manner. Online communities, especially the social networking websites thousands of registered users and the numbers are escalating each day. Facebook records more than a million of members. More than a lac of tweets appear on Twitter each day. Communities as MySpace have over a 100 million users worldwide. Thus these social media sites are now used a tool by the business house to showcase their service sans hassles. It is thus not a wrong notion to uphold that social media for business has been the most sensational revolution that harness their growth in most effective ways.

Social media for business has many an advantages and the prime one is that it allows you to reach out to a large set of online audience base. You can get in touch with online communities and interact with a large number of potential customers. Advertising in online communities means that the online customers can now have reach you with utmost ease. Social media gives the opportunity for you to give a quick response to your clients. The main thing that is required in social media marketing service is right strategy and proper planning.


 In Social media for business, online interaction is simple and cost effective. Following the basic SMM services, the business houses can yield better results in terms of visibility and presence in the domain. Social media campaigns such as e-mail campaigning or newsletter marketing can appeal the clients. Newsletter campaigns bear the probability of turning a mere visitor into a buyer.

Online users often refer to the social communities and websites to find reviews about a particular service provider. Thus, posting reviews is another good way to attract visitors to your site. In social media marketing social media optimization services also play a dominant role.

Social media optimization services involve an array of promotional programme which include article and press release submission, video uploads, interacting with the online audience by participating in the discussion forums and loads of other stuffs. SMO service aims at creating proper brand awareness and directing maximum traffic to the client’s websites. Social media for business involve several applications that are intended to attract different online users. The services that are rendered by a SMM focus on online brand enhancement strategies. These companies formulate the correct social media policies and aid you with distinct approach which will aid your business carve a separate niche.

It is a fact that top rank in search engine result pages help a business gain relative exposure, but there are certain other important factors related to it. Social media optimization services have evolved to deliver tremendous outcome to the business enterprises as far as their web visibility is concerned. As a business owner, you need to be aware of the goal that you wish to achieve through social media marketing and through strategic approach; it is matter of time that your business will enjoy more recognition online.

The Benefits of Purchasing YouTube Views

Youtube is currently one of the top social media website in the world, because people would prefer watching videos than to read.  With this, people started sharing videos such as cartoons, music, ads, pranks, magic, how-to videos and so much more.

Purchasing YouTube views could be branded as cheating, but this could  always be argued on based upon the purpose of the said issue. If someone is joining a contest that would be judged based on the number of views and a contestant buys views to increase his numbers then that would be called cheating.

Technically purchasing human interests by using a medium as a tool is called marketing. Companies, individuals and organizations spend money to create promotional videos and to get attention in Youtube you would need to purchase views. This is not different from creating a video advertisement and choosing to purchase a prime time slot of airing that video on the most famous television channel on your area which would result to more people seeing your ad and in turn would generate more sales for you. But television advertising could cause thousands of dollars, allows limited length on the video and has a very narrow viewer range which would mean high risk of getting lower return of investment.

Using Youtube as an advertising medium is a far more affordable and non-risky marketing strategy compared to other media. But for you to get noticed you must have thousands of views, maybe millions. This would mean that normally it could take months if not years to grab the attention of more viewers. But through social media marketing providers, you could get them in a few days time for a very inexpensive price.

For a company this could provide increase in market sales, for a celebrity this could increase attention and of course, increase his/her marketability and provide better income and sales for the company that he or she promotes.

So you may ask how this thing works? Some freelancers would provide random viewers from all over the world or for a higher fee you can target specific areas around the globe to provide a specific line of potential viewers.

The price range on purchasing youtube views could range from $14 per 5,000 Views upto $1,500 for half a million views! Quite reasonable compared to other marketing products.

Today, people’s attention between TV and internet has been divided. Some televisions already have  internet capability. Imagine that potential where everything is connected to the internet world and as early as now you already started your own social media channel for your business before others do.

YouTube’s potential and purchasing YouTube views to optimize the video would provide results that are evident in today's marketing strategies. Make way for the new art of advertising: Youtube and the internet.


These days, having a social media presence is non-negotiable.